Creating Personalized Marketing Campaigns at Scale with Ad99 India:
Being another lead on a list doesn’t feel great to anyone. With so much content out there, it’s clear what people really crave is a meaningful bond. They are interested in brands that really know them, rather than those boring ads that just seem like background distractions.
Personalised marketing solves this issue, and now, with Ad 99 India, making it happen has never been simpler.
This blog will talk about how you can design campaigns that feel personal, useful and easy to connect with, even when you’re connecting with thousands of people. Let’s bring more humanity into your marketing.
Why Personalisation Matters for Modern Marketing
Picture this…
Imagine that as soon as you go into a store, the salesperson recognises you, mentions your last purchase and offers a product you might enjoy. That’s how personalisation operates, whether in a store or on the internet.
Customers in today’s world want brands to recognize them. If the message, timing and channel are personalized, marketing results in better engagement, better conversions and increased brand loyalty.
A large number of people, or 71%, want brands to send them messages that are tailored to them. The problem? While a lot of businesses desire this, they aren’t sure how to do it efficiently without wasting valuable investments. That’s why Ad 99 India is here to help.
Identifying Your Audience Through Effective Segmentation
Understanding who your audience is matters before you begin a targeted marketing campaign.
The main idea in customer segmentation is to differentiate your audience according to their behaviour, where they live, what interests them, their age and gender and how they have interacted with your business before. Now you don’t have to shout the same message to everyone; you can deliver a different and unique message to the right person at the right time.
Leveraging Automated Personalisation Tools
It’s not only about cutting down manual tasks, but about creating valuable relationships with customers on a large scale.
Thanks to automation, companies can deliver personalised messages on birthdays, remind customers about their action, reach out about an abandoned cart or provide recommendations for things they have viewed before. These reminders work because they reflect what actual users have done before.
Once you set up the system, it takes care of itself and helps you maintain contact without you having to continuously make updates.
Key Tools for Personalised Marketing Automation
Smart Email and SMS Workflow
- Send relevant emails and SMS messages to customers after they take certain actions.
CRM Powered Personalisation
- Collect your customers’ data (email interactions, purchases, support history) in one place.
- You can use it to create marketing offers and follow-ups.
AI-Driven Personalisation
- Use AI to understand what your customers might do next and share helpful recommendations right when they need them.
With automated personalisation tools, your marketing becomes smarter, not harder.
Building Scalable Personalisation Strategies
Scalability often feels like the enemy of personalisation—but not with the right tools.
Here’s how to create scalable personalisation strategies that grow with your business:
- Automate Where Possible – Use workflows to trigger personalised messages without manual intervention.
- Prioritise High-Value Interactions – Focus on moments that impact conversions (abandoned carts, VIP offers, upsells).
- Leverage Behavioural Data – Track how users engage with your brand and adjust messaging accordingly.
- Test & Optimise – A/B testing lets you experiment with different subject lines, email content, and send times to see what gets the best response from your audience.
- Integrate Multi-Channel Personalisation – Combine email, SMS, chat-bots, and social media for a seamless customer experience.
Crafted Highly Targeted Campaigns For Each Segment
Once your segments are ready, it’s time to get creative.
Let’s say you run a chain of dental clinics. You could have one campaign targeting new patients with a “first visit offer,” another for returning patients with follow-up care reminders, and a third for high-value patients with loyalty perks.
Each campaign can be customised with relevant images, personalised messages, and appropriate CTAs—all with just a few clicks using Ads Mate, our in-house automation tool.
Measuring Success: Key Metrics for Personalisation Efforts
Tracking performance is essential. Here are the top personalised marketing automation metrics to monitor:
- Open Rate & Click-Through Rate (CTR) – Are your emails resonating?
- Conversion Rate – Are personalised campaigns driving more sales?
- Customer Lifetime Value (CLV) – Are personalised experiences increasing retention?
- Engagement Rate Across Channels – Are your SMS, email, and ads working together?
How Ads Mate Helps:
Ads Mate provides real-time analytics so you can optimise your campaigns based on performance data.
Best Practices for Maintaining Customer Trust
Personalisation should feel helpful, not creepy. Trust is everything.
- Don’t overdo it! Personalisation should feel helpful, not invasive.
- Be transparent about data usage – Let customers know how their data improves their experience.
- Let customers control their preferences – Allow them to update interests and opt out easily.
Balance between automation and authenticity– Make sure your automated messages sound like they’re from a real person, not a computer.
Get Started with a 7-Day Ad99 India Free Trial!
Scaling personalised marketing automation doesn’t have to be overwhelming.
With Ads Mate advanced CRM features and automated workflows, you can deliver highly targeted marketing campaigns with ease.
Ready to transform your marketing? Start your 7-day free trial today and see how Ads Mate can help you create personalised marketing at scale!